La Strada International’s member in Serbia, the NGO ASTRA and the marketing agency M2C Communication have won the Disrupt Award in the category of communication for the campaign “Human trafficking is a HARSH REALITY – DON’T LOOK AWAY”.
ASTRA launched the campaign within the EU funded project “A Space for Place to Fight Human Trafficking”, to raise public awareness on all forms of human trafficking in Serbia. With the campaign ASTRA wants to remind and warn all that human trafficking is a crime that can happen to anyone. Data from ASTRA’s helpline and direct support programmes shows that victims come from all social groups and that nationality, gender or level of education are not crucial to fall prey to trafficking and exploitation practices. Often, acquaintances, (potential) employers, relatives and or partners of victims, are the ones that take advantage of the victims vulnerability. They are also the ones the victim knows and is ready to trust. See the campaign video: